Marketing
Social media doesn’t sell houses.
It is the most common thing we hear on a valuation. Then we show the seller where the people who buy houses in their street actually spend their evenings.
Where the buyers are
- Facebook, monthly reach
- 93%
- Instagram, monthly reach
- 78%
- Instagram, every day
- 44%
- Average day on Instagram
- 19 min
Share of UK online adults, 2025 — Instagram alone is 38.5 million people, and the time spent there has risen from 12 minutes a day in 2023. Source: Ofcom, Online Nation 2025 — the communications regulator's own survey, not an agency's.
A portal reaches people who have already decided to move and sat down to search. Social reaches the ones who have not — the neighbour who would buy your house if they knew it was available, the family two streets away, the buyer whose plans change the moment they see it. That is the audience a portal cannot sell you, and it is the reason a home can go under offer before it is ever listed.
How we do it
Not a photo and a price
01
Shot properly, first
Professional photography, a measured floorplan and a vertical video walk-through filmed for a phone screen — not a landscape tour cropped down to fit one.
02
A sneak peek, before the portals
It goes to our own following first — an early look for the people already watching us, before we press the Rightmove button. Then behind a paid audience drawn tightly around the postcode, the age and the household profile most likely to move to it.
03
Answered by a person
Every comment, message and saved post lands with the negotiator marketing your home, not a scheduling tool. Interest turns into a viewing the same day.
What sellers said
Their words, not ours
Before my house went on social media, I had a few enquiries and viewings, but the day after Jeffrey Ross announced the open house on Instagram, we had 13 viewings booked and eventually had 4 offers, over the asking price.
- Viewings booked
- 13
- Offers
- 4
- Result
- Over asking
My property was on the market with another agent who didn’t do social media very well. I had very little interest and no offers in 6 months. After switching to Jeffrey Ross, who did an incredible post showing the difference in our before and after pics after they helped stage our home, we ended up selling our home for full asking price in less than a week. Would highly recommend!
- Before switching
- 6 months, no offers
- After switching
- Sold in under a week
- Price achieved
- Full asking
I didn’t know what day our home was going up on the social media account for Jeffrey Ross, and then on the day it did, we were on an aeroplane going on our family holiday. When we landed and switched our phones on, we had over 50 messages between us from friends and family commenting on how great it looked, forwarding it to us and tagging us online. The house ended up selling whilst we were on that holiday!
- Messages on landing
- 50+
- Sold
- While away
Quoted as they were given to us. The figures are the sellers' own — we have not rounded them up or filled in any they did not mention.
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See it as it goes out
Want this behind your sale?
Book a valuation and we will show you the marketing plan for your street before you commit to anything.